The Secrets of Story: Innovative Tools for Perfecting Your Fiction and Captivating Readers by Matt Bird

A how-to-write book. Despite the title, mostly for TV and movie writers, down to and including explaining that a prose writer has it easier.

Nevertheless, some useful ideas, particularly about irony, such as the character's flaw should be a flip-side of a strength to add reason to not want to fix it. None of the jargon was impenetrable.